At VGV, we are constantly asked how we create such engaging websites. The online landscape has become more competitive than ever before. The first thing we suggest is that you evaluate your existing online presence NOW to help your company stay ahead of the curve.
If you haven’t updated your website to a new responsive design– you need to, and fast! Responsive design is what enables your website to reconfigure from a huge desktop screen, down to the smallest smart phone. Why is that important? Because mobile devices now account for 55% of internet usage in the U.S. as of January 2014. That figure is only going to trend upward.
In fact, 81% of smart phone users have researched products/services from a smart phone. Even more impressive is the statistic that 9 out of 10 mobile searches lead to action. More than 50% lead to sales.
You know you need a new responsive website, but where do you start?
Besides making your website mobile-friendly, here are a few additional questions you should ask yourself. This is the perfect time to dig deep and re-evaluate your entire marketing plan. I know that sounds like a lot of work – but you want this new site to be a perfect representation of your brand, right? In order to make that happen, going through an up-front discovery process is absolutely essential. Anyone can design a pretty website. But whether it truly converts visitors into buyers is 95% dependent on your up-front work.
1. If your brand were a person, describe that personality and characteristics. What do you want people to think of you when they hear your name?
2. Who are your target customers? List all demographics as they relate to your client base.
3. Who are your competitors?
4. What makes your company unique? What are the differentiating factors for choosing your business over a competitor?
5. What content do you want to include? Does it need to be static or functional? (i.e. Do you need a quote calculator? An event calendar? A service scheduling module? You get the picture…)
6. Do you currently have an SEO plan in place? If so, can we use your analytics to determine an approach for your new site? Or do we need to start from scratch?
7. What are your organizational pain points? There may be ways your new website design can help.
8. What kind of a budget do you have for the project?
9. Who will manage the website?
10. Where will you host the website?
If you answer these ten questions, you will be miles ahead on your website build. Your up-front time will save you money in the long run because expectations and direction will be determined before design begins. So, do your homework, and then build a site that represents your brand perfectly and increases your customer base.